The same has happened with marketing and where we used to have a canada phone number library marketing strategy, the so-called traditional marketing, we now find ourselves with an infinite number of possibilities that companies can adopt in order to obtain benefits (after all, that is still the objective of marketing).
In this post, we will discuss various types of current digital marketing strategies that companies can opt for if they are looking for a change in strategy in their approach. All of them, of course, focused on satisfying the needs, not just material ones, of the client, and based to a greater or lesser extent on the use of digital media.
Digital Marketing Strategy
This type of strategy focuses on applying traditional marketing tactics to digital media. The way of acting is practically similar. However, there are several advantages that have made digital marketing prevail over traditional marketing: immediacy, ease of distributing content through the network, generating a two-way flow of information between the company and the user, the possibility of measuring the results of all the actions of our campaign in a real way and, above all, the highest rate of benefits that can be obtained since, depending on the campaign, the company can obtain between 2.8 and 3.3 times more income.
online marketing strategies
Search Engine Marketing
In this case, companies seek to position their brand in Internet search engines (such as Google, Bing or Yahoo). To do this, two types of positioning can be used, either simultaneously or not, which will help us increase the volume of visits to our website and content, among many other benefits .
On the one hand, we find the so-called SEO (Search Engine Optimization), which refers to the use of keywords to position our brand naturally in browsers by positioning it in the URL, in the meta description or in the content itself, for example. This form of positioning is characterized by being a job with long-term objectives and by not involving an expense for the company since it is free.
On the other hand, we find SEM (Search Engine Marketing). In this case, and in contrast to SEO, it does entail an expense for the brand. It involves positioning paid ads for our content at the top and sides of the search engine by using a bidding system. In this way, when the user performs a search with a certain term, our ad will appear as another result, without being intrusive for the user.
search engines digital marketing
Content Marketing
This type of strategy bases its work on the creation of relevant and interesting information for our target, promoted through social networks and without the intention of selling them anything (a priori) in order to generate trust and credibility towards our own brand. This type of digital marketing strategy has numerous benefits for the company that develops it. However, it must be taken into account that this strategy responds to objectives that must be long-term and that clear rules must be followed if we want it to be successful:
The purpose of this type of marketing strategy is to create quality added value for your brand.
Social media must be kept in mind at all times and used regularly but with control.
