Your email recipients are more likely to click open if it’s the last australia email list chance to save on a certain item or if there’s limited time to benefit from an offer. This is not to say you should create a false sense of urgency. Don’t turn your subject line into clickbait by saying “limited time offer!” when in reality you’re just sending your monthly newsletter. This type of subject line should be saved for real promotions and peak business periods.
If all your subject lines look like this, your emails will be more likely to end up in the spam folder. Time is running out… – Opodo Final call to save up to $35 – UberEats Just Dropped: Luxury styles from Balenciaga – Poshmark Our winter sale ends 9th January – IKEA Your discounts expire soon. – Poshmark Hurry, Get Your Tickets to Solo: A Star Wars Story Fan Event! – AMC Theaters Uh-oh, your prescription is expiring – Warby Parker Shirts for $39 ends at midnight – Charles Tyrwhitt Curiosity-inspiring subject lines Playing to your audience’s sense of curiosity also helps boost open rates.
