Awareness means consideration of the brand . Investing in awareness increases coverage and the number of impressions and serves to give greater visibility to the brand . This is a useful strategy to work on the perception that consumers have of the company.
Engagement is the involvement of users . You promote an country b2b & b2c email list existing post on Instagram or create an ad to attract new followers and increase interest in your brand . Engagement - oriented Instagram campaigns generate likes, shares and comments but must be set up to describe the services the company offers and what types of needs it can satisfy.
Finally, we have conversion -oriented sponsorships : generating contacts, sales and leads . This is the format that has a real return on investment but should never be chosen as the only solution. It is better to focus on the different types of advertising in an alternating manner, creating a long-term strategy depending on the company's objectives.
For each objective you must associate the right content and select your target audience.
advertise posts on instagram - campaign goals
Select your target audience
Have you found the objective for your campaign? For certain objectives (for example, sales), Meta offers you to create a campaign with a simplified procedure , customized, following the best practices proposed by the system or to create a manual campaign.
This is the real secret of advertising on Instagram: if you don’t identify the ideal target, your campaign will be doomed to failure.
If you’re just getting started with sponsorships, you may find yourself having to select your first audience. If, on the other hand, you’re familiar with Business Manager, you may find it helpful to save one or more audiences to reuse later.
