You Can Also Fill In The Emotions That Likely Drive Your Persona’s Actions phone number data At Each Journey Stage (As Jenny Has Done In This Example). But Don’t Worry About The Content Column Just Yet – You’ll Have That Information Once You Do The Audit In Step Click To Enlargewhen Filling In These Fields, Don’t Nitpick Every Word Choice Or Haggle Over The Fine Details. Just Summarize The Essential Information. In The Remaining Columns, Jenny Recommends Distilling Your Customer Insights Into Answers To These Four Questions:what Are They Thinking About? What Pain Points And Drivers Brought Them To This Point Of Their Journey?what Are They Asking? What Questions Do They Have, And How And Where Are They Asking Them? What Are They Curious To Learn Or Eager To Understand Better?what Are They Doing? What Kinds Of Behaviors Can We Observe Online To Confirm Our Assumptions About Them?what Do They Want? What Will It Take To Satisfy Their Current Needs And Move On To The Next Stage? What Behaviors Could We Trigger To Move Them Through The Funnel More Quickly?then, Add The Most Compelling Cta (From The List You Compiled In Step ) For Each Stage Of The Customer Journey.
Think Of This Step As A Narrative Exercise That Results In A First Draft, Jenny Says. It’s Not Meant To Serve As A Definitive Resource To Answer All Your Content Planning Questions.step : Audit Your Existing Contenta Comprehensive Content Audit Is Never A Bad Idea. But Jenny Suggests Speeding Things Up For Journey Mapping With This Focused Approach:list The Titles Of Only Your Highest-masterthis: Content Management & Operations | Free Digital Event On December Sign Upskip To Contentcontent Marketing Instituteadvertisecontact Ussubscribesearchsearch.
