Users of intent data want insights into their prospects’ wants, so they:
Get their IT people to generate it from their own websites and media properties
Subscribe to a SaaS company like Salesforce to collect and process this data
Buy it from intent data providers
What they end up with is lots of information that needs to be uae whatsapp number put in some kind of order. Intent classification is the practice of sorting intent data into categories that are useful to sales and marketing. The idea is to rank the data according to the chance of a pending purchase, and then send it to sales or marketing for appropriate treatment.
Not exactly. Lead scoring is “the process of numerically ranking incoming leads on a scale that shows their potential to translate into sales.” The important part here is “incoming.” Intent data includes this type of information, but goes beyond it with intent signals that are not incoming.
