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Teenvio
13 Nov 2022
Reading: 12'
Black Friday is a phenomenon that has been causing a huge increase in online sales in the retail sector for years . In fact, there are businesses that carry out the most transactions on this day, and we do not want to miss the opportunity to offer you a series of tips to improve sales by taking advantage of email marketing.
The origin of Black Friday
It was established in the United States in 1975, long before the arrival of the Internet, and has crossed the Atlantic, impregnating Europe with this “fever of offers” where it has managed to take firm root.
This “Black Friday” is celebrated on the Friday after the Thanksgiving holiday in the USA or Thanksgiving Day, in Europe it coincides with the last Friday of November, just before Christmas shopping.
Despite its distinctly American character, Black Friday has been compliance directors email lists adopted in other parts of the world with the aim of generating new sales thanks to significant discounts in anticipation of Christmas shopping.
How to increase sales on Black Friday through email marketing?
In this article we offer you 12 tips that will help you make this day one of the most profitable of the year.
Step 1.- Work on your website.
Start generating excitement around your sales by adapting your website to this special day , change your usual subscription forms for some specific ones for Black Friday, prepare pop-ups and banners on the site that really promote sales by giving a feeling of exclusivity and make sure that these forms are double-opt-in.
For these new subscribers, acquired through the Black Friday campaign , add an additional checkbox that allows these new subscribers to be added to the mailing list for future email marketing campaigns. Remember to be honest and not add these new users to other distribution lists without their consent.
Due to the volume of emails sent during the campaign, most e-commerce stores use a separate subscriber list to avoid overwhelming their regular customers. Good practice would be to notify current subscribers by email and give them the opportunity to join the amazing offers that will be published, letting them know that they will be able to receive them by email and will know about them before the rest, giving that communication an aura of exclusivity and preferential treatment.
Step 2 – Responsive.
Get creative with your designs… and most importantly: Think mobile! With a quarter of sales in Europe in 2015 made via mobile devices, sending mobile-friendly emails , purpose-built and of course, targeted towards specific responsive landing pages, is considered an absolute necessity.
In 2016, responsive design is no longer an option, it is absolutely vital. Users tend to close a website more quickly when they cannot view it properly on the device they are using.
It's also worth bearing in mind that around 50% of web traffic comes via mobile devices, so take a look at your Google Analytics account and see if your data will actually be this way.
This data on mobile browsing and sales made through these devices shows how mobile e-commerce remains a problem for many users.
