But in many cases, in our shopping centre the cell phone number list transformation towards digital can be more complex. If you are the manager of a shopping centre that has many small operators, you will see that their resources, in the end, will not be destined for digitalisation or modernisation, but rather for paying the rent of the premises, invoices, the stock they are going to sell, etc. Therefore, it is important that the management of the shopping centre establishes aid so that this type of operator can continue to grow and not remain stagnant after this crisis.
But beyond promoting e-commerce, there are many more digital solutions that will be the ' new normal ' over the coming months. Payment through mobile apps or contactless technology , the implementation of digital kiosks in physical stores or self- checkout are some of the advances that we could already see in stores before the Covid-19 crisis, and which are clearly here to stay.
We are facing an exceptional situation and we must act accordingly. For shopping centre managers, it is vitally important to start preparing for the coming months, listening not only to their customers, but also to their merchants. Because doing nothing is not an option.
If you are a manager or marketing manager at a shopping centre and you have questions about how to face this new reality, at Bannister Global we have a long history of providing marketing services to shopping centres, so we will be delighted to help you face this new stage.
