For instance, most small companies and startups hire a social media manager as their first social role. They’re looking for someone who can do it all — strategy and execution. Maybe that social media manager does a great job building a following and you want to leverage it. A community manager would be a clear next choice. Or say your manager is all in on content creation and needs more time to be creative. In that case, you might want to hire a coordinator who can take day-to-day operations like scheduling off their plate.
Before we go any further, we need to distinguish between in-house and agency social media teams.
Social media agencies collaborate with brands to provide social media services. Depending on the company’s size and requirements, the agency can scale its team accordingly. For instance, one team could serve two or three small brands, but larger accounts may require the equivalent of two or three teams.
In-house social media teams are formed according to the company’s size, structure, and emphasis on social media. For instance, a startup might have one marketing manager responsible for social media, email marketing, and blog content.
On the other hand, a large enterprise might have multiple teams for different objectives, such as brand awareness, community building, and customer success. Mid-sized companies sit somewhere in the middle and typically have one person per role.
Step 2: Determine your social media team structure
As your brand grows and your social media efforts become more complex, building a strong social media team is essential for success. Each role brings unique skills to the table, and understanding which roles to introduce and when will ensure your social media strategy is both efficient and effective.
Here are some of the most common social media roles and responsibilities, and when you might consider adding them to your team.
