This school's website comes up as one of Hubspot's case studies for having a challenge regarding Inbound Marketing.
This university's website did not have the basic components to generate leads, as it loaded very slowly and was not optimized with a responsive design.
It was found that most of the visitors came from young people under thirty years old who accessed the site using their smartphones.
In addition, there was no clear user path to conversion and no concise data on the benefits of studying at this school.
Therefore, one of the most important actions was the creation of an offer for canadian healthcare and medical email list each state of the Buyer Journey purchase , including contact buttons and a landing page.
Of course, a responsive design was also added to allow users to stay on the page for longer.
The results were incredible and now this university is a benchmark for , as it achieves a total of 200 leads per month and a conversion rate of 9.2%, due to the content that can be seen on the website.
7. U-Planner
This is a company with its eye on educational institutions, so that they can develop their strategic plans optimally with the help of its software.
Their challenge together with Hubspot was based on increasing web traffic, so since 2016 they have been generating quality content aimed at their Buyer Persona , and have increased their sales opportunities through the content they generate on social networks.
Your blog attracts visitors with engaging content for your target audience.
8. Kubo.Financial
This is a Mexican company that connects people who need a loan from investors or savers with the ability to lend capital through its digital platform; the difference with banks and its added value is that the interest rates are much higher than those of these entities.
Their biggest sales opportunities come from their blog , which after A/B testing and creating smart lists to segment contacts, has content optimized for their audiences.
Online courses are offered to help you take care of your finances and articles on entrepreneurship. In addition, if you subscribe to their Newsletter, you can receive free financial advice, and this is where email marketing comes.
