Nowadays, the vast majority of the population has one of these devices in their pocket and they are often used, which is why these media offer advertisers great advertising power to reach their target audiences.
This new marketing trend is caused by the widespread italy phone number data use of mobile phones, the ease of access to the Internet and the great capacity to attract and retain customers.
1 Mobile marketing in data
2 · Some of the strategies to implement in mobile marketing
2.1 Responsive design (adapted for mobile devices)
2.2 Adaptation of content
2.3 Mobile Marketing Campaigns
2.4 QR codes.
2.5 Mobile Email Marketing
2.6 Local mobile marketing (Geolocation)
2.7 Apps
3 And how to implement mobile marketing?
3.1 Understand the limitations and advantages of mobile devices.
3.2 Identify your users.
3.3 Keep goals measurable and realistic.
3.4 Make your email marketing mobile-friendly or compatible.
3.5 Personalize the mobile experience.
4 Benefits of Mobile Marketing for a company
Mobile marketing in data
One of the latest editions carried out by IAB SPAIN on the mobile marketing study offered very relevant figures:
This data shows that 78% of Spanish users check their email on their mobile devices. Even more interesting is that 58% of users look for information on their mobile phone before making a purchase in a physical establishment.
Furthermore, 94% of consumers with smartphones use them to find a physical store. Another interesting fact is that smartphones are used an average of 2 hours and 34 minutes a day, especially among women and younger people, aged 16 to 30.
We must also take into account the impact of social media and its app version, such as Facebook, Instagram, Twitter and, most recently, TikTok in 2020. These platforms are the most suitable for making a big impact with mobile marketing.
· Some of the strategies to implement in mobile marketingResponsive design (adapted for mobile devices)
It involves resizing and placing the elements of a web page so that they adapt to the width of each Smartphone, allowing for correct viewing and a better user experience.
It is always a competitive advantage to have a website that adapts to mobile devices, because otherwise they would be penalized by Google's algorithm and that would cause their SEO positioning to drop.
Responsive design (adapted for mobile devices)
