It's clear that the world of sales has expanded significantly in recent years. There is currently a popular job position called Key Account Manager (KAM). Learn in this article why it is a career on the rise and how this type of manager can help you have more sales opportunities and strengthen your relationships with your clients.
What is a Key Account Manager?
A Key Account Manager is responsible for managing sales and customer relationships. However, that doesn't mean that they are responsible for anything other than managing relationships with specific customers – on the contrary.
In a company, account managers can be said to serve as mediators between the sales team and customer service.
Furthermore, their role is to understand the customer's wants and demands, plan how to meet those needs, and generate profits for the sales team.
In larger companies, a key account manager often reports to bulk sms cyprus an account supervisor or customer service manager.
Tasks of a Key Account Manager
It should be noted that an account manager can have many different responsibilities. However, not everyone has to have all the same duties and naturally, it varies depending on the demands and desires of the client.
Of all the responsibilities that a Key Account Manager may have, the following three may be the most important for a Key Account Manager : 1) Serve as the primary point of contact for all matters specific to client accounts. 2) Build and cultivate long-term relationships with clients and customers. 3) Maintain and oversee the management of client accounts, including agreements to increase profits.