At night the same: if you are from “El Hormiguero” you see it; if you are from “El Intermedio” , you see it.
If they don't show your program on a Wednesday, you feel strange. You even get angry.
Because?
Because your routine includes it and you are used to it. Without it, your day is not complete.
You're following me up to this point, right?
There are many people who add one more to all these little routines: kenya phone number data receiving an email about marketing and copywriting every day at exactly 5:00 p.m. Some read it at that time, others at night, and others with their cup of coffee the next morning.
In this article I'm going to tell you about the daily email strategy (also called the Seinfeld Method ) and, after reading it, you'll know:
Yes, it can be a profitable strategy for your business (spoiler: yes, whatever type of business it is)
What are the benefits of sending an email a day?
How to get ideas EVERY DAY so that your subscribers receive a quality email that provides value and at the same time sells your products or services
This last point is very important: the objective of this strategy is not to entertain your subscribers with stories or teach them something “just because,” but rather, in each email, in addition to the above, you are going to sell.
Aggressive?
No… if you know how to do it.
1 Where does the daily email strategy come from?
1.1 And who does this crazy thing of writing an email a day?
2 5 benefits of sending a daily email
2.1 ● Be there every day
2.2 ● Get to know your subscribers much better
2.3 ● Loyalty (of buyers and non-buyers)
2.4 ● Sales. Many more sales
2.5 ● Mental and business agility
3 Is a daily email strategy for you?
4 Step by step to integrate this strategy into your business
4.1 1. Have something to sell
4.2 2. Have a list (big or small) to sell to
4.3 3. Create a welcome sequence
4.4 4. Write an email every day
Where does the daily email strategy come from?
There is an American gentleman (if there is something invented in online marketing, it will almost always come from there) called Russell Brunson , who has made a lot of money with this digital business and who gave his name to this strategy.
The name (Seinfeld Method) comes from the series that Seinfeld, also a comedian from the USA, had on TV every day and whose episodes told a story that had little or nothing to do with one another.
The strategy consists of sending one email (minimum) each day where the person who receives it will receive entertainment, educational value and the possibility of purchasing a product or service.
These are the three elements that usually appear, although they will vary: sometimes the selling element will be more important, other times it will be educational and others will be (almost) pure entertainment.
