Here are some simple uses of reverse image search:
Find similar images: This can be helpful for creating dbtodata content or finding a particular image.
Find the dimensions and metadata of an image.
Extract the text and translate it.
Find out if people are using your images and how: This is a great tool as part of a larger link building and backlink analysis process, but it's also important for brand monitoring.
Check for Copyright Infringements: This can be useful for your own images or to check if the image you found is copyrighted.
Editors can check for manipulated guest content: typically, if an author uses a graphic, they tend to rewrite the content around that graphic and don't always credit the author (which is something you want to avoid).
Find an image source to give credit to: Whenever you use someone else's images or graphics, you need to credit the source.
If you have forgotten the source or don't know it, you can find it with a reverse image search and make sure you have the right to use it. If you do, you need to link to the source.
While reverse image search can be fun, it can also be a very effective tool to use as part of a larger marketing strategy. You can use it to monitor campaigns, build links, and keep tabs on your brand.
We recommend using it in conjunction with Backlink Analytics and Brand Monitoring tools for these purposes. You may be able to spot a number of link opportunities that you may have missed before.
