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When you’ve got an iconic and adaptable flagship product like Lego, the opportunity for Pride-themed promotions is endless. Lego struck the perfect tone with a line of mini-figof the Progressive us phone numbers list Pride flag. Simple but visually striking, these figures were a hit on social media and inspired a lot of organic content.
7. Dr. Martens, “Pride Then. Now. Always.”
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This footwear company’s Pride posts direct visitors to a landing page that spotlights its long history as a brand favored by activists, radicals, and the LGBTQ+ community. The company also talks about its work to support Pride-related causes throughout the year, mainly through the charitable D.M. Foundation.
Putting the Focus on Pride
Hard-fought victories won by LGBTQ+ groups are still facing legislative challenges, and the ideals of inclusivity and positivity so often highlighted on social media still feel out of reach to many. When LGBTQ+ audiences see what you’re posting during Pride Month, you don’t want them to feel like it’s just an excuse to go all-in on marketing to them—or worse, that you’re overlooking them completely. Make sure your authentic actions on social media are reflected in your workforce on the day-to-day too.
