Popular accounts aren’t hesitating to adopt LinkedIn video. A quic italy girl whatsapp number k survey shows accounts like ClickUp and established podcasts showed videos with at least a hundred comments and thousands of likes already.
So how can you post successful LinkedIn video, and ensure it has a chance in the immersive video feed? Here are some best practices to follow.
Historically, creators and businesses have been able to share TikTok content and Reels interchangeably. You make a TikTok video and it can almost always be shared on Instagram, Facebook, and YouTube Short— captions and all.
That’s not necessarily the case with LinkedIn. LinkedIn as a platform is unique; at its core, it’s a professional networking platform. Some brands do post professional content on other platforms, but the other platforms are considered to be “personal.”
As a result, what you’re sharing on other short-form video platforms may not be relevant at all. Creators who thrive on Instagram and TikTok with dance videos, recipe tutorials, and jokes won’t fit in with the same types of content on LinkedIn.
LinkedIn content should:
Be professional and geared towards professional audiences.
Align with your personal and/or company brand.
Offer valuable information that people will expect on LinkedIn.
Focus on thought leadership and education compared to just entertainment.
It’s a bit of a “all squares are rectangles but not all rectangles are squares” situation. You can likely share your LinkedIn content on other platforms (if it aligns with your branding and audience interests there), but you may not always want to share the other platforms’ content onto LinkedIn.
2. Be true to your brand
“Professional” doesn’t have to mean boring. You can still be funny and clever and even a little edgy. It’s just like working in the real world— you still get to be you, just a professional version. That should carry over here on LinkedIn, too.
