There is a lot of work involved in online reputation management. It is one of the reasons why many people do not manage their reputation at all. It requires constant monitoring of online mentions, answering questions, responding to negative reviews, thanking for positive reviews, encouraging user-generated content, and much more.
Doing it yourself and manually is often the wrong strategy, because how to build phone number list there are companies that have automation (specialized professional software), as well as the experience and skills to carry out this work.
Self-management of reputation can also be complicated by personal involvement. Indeed, it is difficult to take unjustified or even reasonable criticism or negativity with a cool head.
Emotional behavior and short-sighted actions can lead to all sorts of problems for business owners. Instead, consider entrusting your online reputation to professionals.
They have the necessary training and experience to interact with different types of dissatisfied clients, they know the specifics of the platforms and the communication standards accepted there. You can give them recommendations and informative theses that will help them constructively neutralize the negative - perhaps this is the most constructive formula for working on online reputation correction.
Online customer reviews are one of the cornerstones of your reputation. Getting them can be half the battle. However, once you have them, you need to manage them properly.
Many business owners feel that they don't need to respond to positive reviews. Unfortunately, this can damage your reputation. It makes it seem like you don't value the customers who like your business.
This is also a big omission in terms of search engine optimization: in responses to positive reviews, you can tell your audience about news, share details of the loyalty system, and also immerse them in the nuances of your activities. Responses to reviews will not only be interesting to read for potential clients who will rate your company as open, modern and attentive, but they will also be indexed by search engines. Just think about it, one company card on Google .Maps, even for a small regional business, can be visited by 3-4-5 thousand people monthly, and all these are free clicks from search engines. And the traffic to cards of large and well-known products or online stores can be many times greater. Use responses to reviews as another channel of interaction with potential clients and an opportunity to “fly” into search engines for low-frequency queries.
Think of positive reviews as an opportunity to interact with people who love your brand. Thank them for their kind words and express your enthusiasm for having them as a customer. If you can, try to make the interaction even more positive.
