Topic clusters are collections of related content, with a central term covered on a main page ( pillar page ) and several related subtopics .
This organized approach is especially useful if you have a lot of content for users to navigate and if you want to build authority on a particular topic.
For example, if you are a business that offers free turkey number for whatsapp SEO services, you could dedicate a pillar page to SEO and create multiple related cluster pages on topics like “local SEO,” “technical SEO,” “backlinks,” etc.
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Once you’ve determined the right topics for your content hubs, put them into a content calendar to make it easy to track upcoming and missed deadlines.
Competitor Research
You also need to know what your competitors are doing . Find the topics, keywords, and content formats that work well for them.
Use this free competitor content analysis template to define:
Your competitors' positioning
Their tone of voice and their target audience
The main content formats they use (e.g. blogs, podcasts, videos)
The main categories of content that they deal with
The top keywords they are targeting (using the Keyword Gap tool )
Their top performing content (using the Organic Research tool )
Tip: Too often, brands focus on their market rivals and don’t pay enough attention to other content creators. When researching your competitors, include all publishers in your area of expertise, even if they don’t compete in the real market.
Make sure non-branded media, such as online magazines, industry blogs, or influencer video channels, are part of your competitor research. This will help you see the bigger picture and better understand what's happening in your niche.
If you are unsure which websites to analyze, simply type your domain into the Organic Research tool to get a list of all the websites competing in your niche.
