Engagement: Monitor likes, comments, shares, and engagement rates.
Traffic: Analyze website visits, click-through rates (CTR), and phone number data base referral traffic.
Conversions: Measure conversion rates, leads generated, and sales attributed to social media.
Use tools like Google Analytics, social media analytics, and custom tracking URLs to gather and analyze these metrics.
5.
Each social media platform has unique strengths and caters to different audience segments. Align your objectives with the capabilities of each platform. For example:
Facebook: Ideal for community building and customer engagement.
Instagram: Excellent for visual storytelling and brand awareness.
LinkedIn: Best for B2B marketing and professional networking.
Twitter: Effective for real-time updates and customer service.
YouTube: Perfect for long-form video content and educational content.
