B2B purchasing processes are complex , rarely europe cell phone number list impulsive, require several decision-makers and involve significant risk in decision-making or high costs, which further complicates the purchasing decision and therefore makes it necessary for buyers to be well informed about the possible options .
This challenge presents a great opportunity for companies selling B2B products: creating interesting and reliable content attracts their audience and allows them to convert those visits into leads. And that allows them to make more sales .
But creating quality content is expensive – is it really worth it? Research shows that B2B purchasing managers are big consumers of content . They are looking for information that is not only reliable, but also comprehensive, that educates them and is not exclusively sales-oriented. By creating this content, companies with B2B clients can build a relationship based on trust with their prospects, which leads to increased sales and shorter sales cycles.
