SMM strategy
This is a basic document of an SMM specialist, department, freelancer or brand, which displays the main rules of the brand or product presence in social media and all the necessary information about it. The SMM strategy describes all the main points that affect the specialist's work: rules governing behavior in social networks, and the goals that need to be achieved.
The main goal of social media marketing is to find buy email database your target audience correctly and then create useful, interesting, stimulating content that they will like and thus lead them to the right consumer decisions.
SMM specialists are not so much interested in entertaining consumers, engaging them or communicating with them - they have a specific marketing task. For example, increasing profits, repeat sales, increasing company recognition.
The ideal SMM strategy should answer several important questions:
1. Where is the company located?
At this stage, it is necessary to conduct a competitive analysis, an analysis of the target audience and accurately assess the current position of the company - what does it represent?
2. Where is the company going, wants to go or what does it want to achieve?
Here you will need to set goals and objectives.
3. How can a company get there?
At this stage, it's time to determine what tools you will use to achieve your goals.
An ideal strategy always starts with an analysis of the situation. First, it is necessary to conduct a briefing - this is a mandatory step for any SMM specialist, no matter if a freelancer or an employee of an advertising agency.
At the briefing, you need to ask the client certain questions to learn more about how his business is structured, what business goals concern him. You also need to talk to a marketer or internet marketer, colleagues from the PR department. All this will allow you to get a complete picture of what is happening: what is the unique offer of this particular business, what are its features and disadvantages, how the scheme for purchasing a product or service is structured.
SMM strategy
It is important to record the information received in a brief , which will then be needed by all people who will be involved in social media marketing: a specialist in targeted advertising, copywriters, photographers, producers.
What is important to remember about the brief? People are reluctant to fill out any questionnaires, so it is better to prepare questions for the client in advance and interview him taking this list into account. All this is necessary to find out what expectations there are for social media marketing. Based on the brief, you can already plan goals and objectives, that is, think about what specific client problems can be solved with the help of social media marketing, and also set KPIs in the future - metrics by which the effectiveness will be tracked.
