1- Predictive activation campaigns
This type of campaign is based on the recognition of a previous (historical) behaviour pattern and the identification of current users with behaviour similar to that pattern. If we find users whose current behaviour is similar to that of the pattern, we can predict behaviour tanzania business email list similar to that pattern, which means we already have a criterion to define a marketing action , in this case the sending of a specific email. For example, we could define that an automated email is sent to users who, after 90 days of subscription, have not yet made a transaction. Each time the pattern is met, the stipulated email will be sent automatically.
2- Abandonment of navigation
This strategy consists of sending an email to those users who have an active search behavior for products in the e-commerce but who have not ended up with a transaction. The objective is to bring the products that the user had been looking at back to their top of mind, in order to lead to a conversion.
3- Abandoned Cart
A program of this nature aims to recover shopping carts abandoned during the check-out process in e-commerce. It is important to take into account the high rate of shopping cart abandonment in e-commerce, which can range from 55% to 80% depending on the source. A good abandoned cart recovery program can recover between 15% and 25% of abandoned carts. These figures make it one of the most effective email marketing strategies.
Here is an example from Lego :
4- Welcome series for first-time buyers
This tactic involves sending a welcome email to a user who has purchased for the first time or who has exceeded a certain spending threshold. This will help strengthen engagement and turn the newly acquired customer into a loyal, repeat buyer.
5- Loyalty Campaigns
A loyalty program is structured around a segmentation of customers based on a combination of their current and potential value.
The dynamics of loyalty programs is to turn the potential value of customers into reality and to retain users who are providing the most value. In short, it is about managing the relationship with the customer in such a way that their Lifetime Value is maximized . Here is an example of the header of an email from Domino's Pizza , where the user is notified that they will soon be able to enjoy a free pizza.
6- Product replenishment campaigns
Product replenishment tactics consist of anticipating the moment when our client will need our product again.
Knowing the product life cycle and the volume and date on which a particular customer placed an order, we can estimate when they will need to place another order again in order to send them an email. Here is part of a Fullscript email as an example:
7- Campaigns to explain the use of a purchased product/service
This type of tactic is aimed at complementing our client's recent acquisition of a good or service. It involves using the email channel to help the client make the most of their recent purchase with the aim of improving their experience as a user of our brand. Below you can see a good example from the cosmetics brand Ilia , where they explain how to correctly apply the purchased product.
