This flexibility is crucial for adapting to dynamic conversations

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Advantages Reduced costs: Travel, venue rental and logistics costs are minimized with video-based research. Inclusive participation: Researchers can engage a more diverse group of participants, resulting in richer and more representative data. 4.3 Real-Time Feedback and Flexibility Videos allow for real-time feedback, allowing researchers to adjust their questions or explore new avenues as they interact with participants.

Ensuring that researchers can explore insights more deeply as they emerge. 4.3.1 Examples of Real-Time Benefits Immediate follow-up questions: If a participant gives an unexpected answer, the interviewer can immediately australian number for whatsapp ask clarifying or probing questions. Visual demonstrations: Researchers can display products, models, or advertisements in real time, allowing participants to respond and provide feedback immediately.




4.4 Behavioral and Emotional Insight Through video, market researchers can track verbal and behavioral responses. This includes not only what participants say but how they say it – whether it’s hesitation, excitement, or body language. Video-based research is very useful for product testing, where researchers can see participants' reactions as they interact with a product in real time.