Key Components of PPC Ads

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Keywords: The backbone of PPC ads, keywords determine when and where your ads appear. Advertisers select keywords that are relevant to their products or services, and these keywords trigger their ads when users search for them.

Ad Copy: The text or visual content of the ad is crucial. Effective ad copy captures the user’s attention and prompts them to click through to the website. The copy must be relevant to the search query and persuasive enough to drive action.

Landing Pages: Once a user clicks on a PPC ad, they are directed to a landing page. This page should be directly related to the ad’s content and optimized to convert the visitor into a customer or lead.