Can the same be said for Clubhouse?
Let’s dive into that perspective, below.
Clubhouse experts weigh in: Why is Clubhouse better?
HubSpot Marketing Manager Chris Eberhardt is in charge of HubSpot Clubhouse programming for the HubSpot Marketing Club, so he’s seen firsthand the power of Clubhouse for business.
He adds: “But it’s important to understand that the use case for Clubhouse is skype database actually different than the use case for podcasts. Podcasts are on-demand, whereas Clubhouse is live, social audio. It’s an important difference: podcasts can be scheduled and highly produced, whereas Clubhouse is closer to a live radio show.”
Eberhardt would recommend using Clubhouse for the following reasons:
►You don’t have enough bandwidth/resources to create a high-quality podcast.
►You want to more easily differentiate your brand on Clubhouse (since the podcast market is more saturated).
►You want to create a space to connect with your audience directly and open the floor for questions and audience participation.
Eberhardt says, “It’s important to use Clubhouse as a live space for authentic conversation and connection, not to give a lecture. For example, maybe you start a Reaction Room for a big announcement or product launch, develop a format for a live show that you run consistently, bring on guests with big followings early on to build a presence, or start a Club that houses your brand.”
Benjamin Shapiro, host of the Martech Podcast, agrees that Clubhouse is a potentially powerful option for brand growth.
He adds: "While interactive social features are unique to the era, I believe live streaming audio services will establish themselves as a means of distributing content that is more relevant during real-world events."
Additionally, Krystal Wu, HubSpot’s Social Community Marketing Manager, is a fan of audio spaces as the host of a weekly Twitter Space, and sees a lot of benefits to audio spaces over podcasts.
Wu told me, “I host weekly Twitter Spaces to connect with marketers. I love it because it’s more of a feature to improve a product than a product itself. I’ve found that I can have short, random discussions or longer, more in-depth discussions.”
Wu adds, “I think podcasts are more of an opportunity to educate and hear other people’s stories while multitasking. You’re looking to clean my house for 30 minutes? Great. I’ll play a podcast for that 30-minute time frame. I can match that… Spaces, on the other hand, is more in-the-moment communication — you don’t know exactly what you’re going to get, and that’s what’s great about it.”
