Corona, but also for example the Black Lives Matter movement, have accelerated the professionalization of social media as a platform in my opinion. Think of localization, content marketing, privacy and equality.
Chatting via social media
Due to corona, it became more difficult for everyone to keep in touch with friends and family. Social media platforms quickly jumped into this gap to meet the need. For example, Facebook launched Messenger Rooms , to compete with Zoom. A permanent development or a temporary trend?
Removing likes and replies as a measure of engagement
At daily dialogues, we switched about 2 years ago from measuring engagement based on likes, shares and comments to a broader model that also includes video views and clicks. In order to protect users and offer more privacy, there are more and more features for closing likes and comments within social media. For marketers, this means that there must be other ways to measure engagement on content and campaigns.
Resignation around organic reach
For a few years it was a hot topic, the decline of organic (free) reach on social media. Brands and marketers fell over each other to speak shame of this. In the meantime we notice very clearly in switzerland telegram data the market that there is resignation to the fact that social media is also just a paid media channel, where you get little for free.
phones social media
Audio/voice back on the agenda
For some time we heard less about the development in the field of audio and voice within social media. In recent months the subject is back on the agenda. Podcasts are more popular than ever and the social media platforms are launching voice features again , such as Twitter with audio tweets .
Yet another boost for social commerce
Social commerce, it didn't make it back into my trend list at the end of last year. Especially because there have been a lot of developments in this area in recent years. And yet it is worth mentioning. Corona has ensured an even stronger growth of e-commerce, which can also be seen on social media. The platforms are falling over each other to launch new e-com features. Whether it is Pinterest with its new shopping features , or Facebook with the launch of Facebook Shops , everyone is doing their bit.
So much for the review, and addition, o
