The company, like other highly successful businesses, including Google, Amazon and Apple, was born in a garage in Brianza. It was 1978 when Enrico Preziosi had the idea of founding what has now become the absolute leader in the traditional Italian toy market, directly with its own brand and with that of Grandi Giochi and Trudi which for years have played a prominent role at a European level.
Over the years, Giochi Preziosi has created a series of iconic brands for old and new generations including Cicciobello, Crystal Ball and other more recent ones such as Unique Eyes and Seasters . This last line of products was the protagonist of the brand new Instant Poll contest launched by the company in collaboration with Leevia.
Instant Poll | Win with Seasters
In the fantastic castles of the seabed live magical princesses country wise email marketing list with an important task: to keep the light that filters down to the depths and allow the corals to live and repopulate. A new world of princesses with a magical secret: with water their dress melts and they become magical mermaids.
Seasters are toy princesses who, when in contact with water, transform into mermaids. In the truest sense of the word!
To support the launch of this new and magical Brand, the company has decided to combine it with a prize competition.
Participation requirement
The online contest Vinci con Seasters , active on the dedicated platform from September 27th to October 24th , was open to all those who purchased one or more products from the line that was the subject of the competition . Therefore, the only participation requirement was the purchase, demonstrated by a speaking receipt .
The game mechanics
Precisely because the contest was dedicated to the little fans of the Seasters, obviously including their parents, we can say that the initial purchase requirement was not an obstacle to the success of the contest. Furthermore, since the game mechanics were very easy, immediate and fun, it attracted great interest.
A request divided into three simple steps :