Processing, rather than an end. From a first reading of the rules on bulk sms vietnam profiling, contrary . To this line, it would seem that the gdpr definitively establishes profiling as a purpose . Of processing, in line with the consolidated jurisprudence of the european privacy authorities. I must . Say, however, that the more I read the rules on the gdpr, the more I . Am convinced that perhaps this is not entirely the case. Furthermore, while many have believed . That profiling, entering the club of processing purposes, would always and in any case be .

Subject to the prior consent of the interested party, if we look closely, the gdpr, . In art. , provides for the right of the interested party not to be subjected . To decisions based solely on automated processing , including profiling, when these produce legal effects . That concern him or that similarly significantly affect his person. But nothing more. And nothing . Less.Let's try to clarify this crucial passage better. Article , therefore, would seem to bring . Profiling back into the realm of means and not of purposes of processing.