each new customers online with Google Ads

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badsha0016
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Joined: Tue Dec 17, 2024 5:45 am

each new customers online with Google Ads

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Summary
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Even just hearing Google Ads vs AdSense can be confusing. After all, they're both Google services. They both have similar names. And they're both related to advertising.

But what exactly are they and how do they differ? On paper, it's pretty easy to mix them up. And even if you have managed WordPress, database, and application hosting like what we offer here at Kinsta, you're still going to have to figure out how to use these platforms on your own.

To avoid confusion, we'll define Google Ads and Google AdSense, offer direct comparisons between the features of these advertising platforms, and discuss who they're for and how they work.

Let's get started!


Google Ads homepage with a headline reading followed by a blurb that says, “Be seen where your customers are searching, browsing, and watching across Google Search, YouTube, and the web. Get the most of your marketing budget with automated solutions from Google Ads.” To the right of this text is a mobile phone overlaid with a Google search result for the phrase, “office supplies.”

Image

Google Ads (formerly called Google AdWords) is a service where advertisers bid to place ads on search engine results pages (SERPs) or the Google Display Network (GDN) to drive traffic to their websites.

According to W3Techs, 98.4% of websites that belong to a well-known advertising network use Google Ads, which is 46.1% of all websites.

Ads in SERPs are text-based and typically appear above Google's primary search results for a keyword phrase. For example, we searched for the phrase “web design,” and the following Google ads appeared in the search results:

How Google Ads Appear in SERPs
Instead, GDN ads appear on websites, apps, and anywhere else Google ads appear.

Info
What makes it an attractive option for advertisers and digital marketers is the way you can show your ads to highly targeted potential customers, and at the perfect time.
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