Have you ever gone to buy a mobile phone and ended up buying a case and a screen protector as well? This is a great example of what cross-selling entails.
This technique consists of selling products or services that are complementary to the main one that the client wants to buy. It may seem risky, but it is a strategy that can generate great benefits if you know how to carry it out.
What is cross-selling?
What marketing calls cross -selling is a strategy whose main goal is to offer more products to the customer at the time of purchase, or even to place less popular ones, making “the invisible more visible,” both in physical stores and in online businesses .
And although it may seem contradictory, for a company to adopt nigeria phone number data cross-selling strategies in times of crisis is not only delicate, since suggesting that the customer buy more than they intend in times of scarcity can be risky, but it is also a solution to optimize sales and free up stock in a scenario full of challenges such as the one we are experiencing.
Start of marked textShare! Learn how to offer your customers products of interest with cross-selling techniques.End of marked text
How to implement cross-selling strategies in times of crisis
As we have already pointed out, suggesting that the customer buy more than he originally intended can end up wearing down the relationship irreversibly. To avoid this, before implementing this technique you must not lose sight of the fact that it is about putting the customer's needs before the company's interests, which must take a backseat.
We offer you some tips to avoid “scaring away your customers” and, on the contrary, to build customer loyalty with cross-selling techniques .
