Taking advantage of Google Analytics features for blogs will allow you to know, with certainty, the receptivity of the audience to your content and the effectiveness of the techniques of attraction to your site, among many other things.
Basically, this Google tool will help you protect and guarantee your investments , both money and effort, in Content Marketing strategies .
In this Inbound Marketing methodology , the corporate blog is a central element, from which the flow of valuable content nutrition is derived, so it is essential to measure its performance.
For this reason, below we will explain 9 valuable techniques to french email list 13 million contact leads analyze your blog and, in general, the performance of a digital strategy through Google Analytics .
Attention!
1. Compare unique users to sessions
Logically, every marketing strategy in the digital world seeks to have many users read the brand's content.
To analyze whether this actually happens, it is important to take into account different metrics , including the number of unique users.
Luckily, the analysis of this indicator is one of the features of Google Analytics for blogs. To do so, you simply have to enter the tool and click on the “ audience ” button, where you will find different metrics about your readers.
audience analytics
By choosing the " unique users " option, you will know in detail the number of people who have visited your brand's blog at least once.
To calculate the unique user and not confuse this metric with the number of sessions, Google has rigorous measurement and analysis mechanisms, which you can learn about by accessing its support page .
As for sessions, you will also need to click on the " audience " button to view them. This metric will show you the number of times your blog was visited, so it can be a good signal to measure user engagement.
If the number of unique users is much lower than the number of sessions, it means that some Internet users visit your pages and content several times, and that's great!
As the saying goes, “a bird in the hand is worth two in the bush.”
