By “threshold of change,” we mean pages that are at the top or bottom of a certain result page and whose position can be improved with just a little optimization effort.
For example, if your service page ranks eleventh on SERP for mobile no data the keyword “growth marketing agency,” which would be the top of the second result page, you can optimize the meta content, headers and copy on that page for the keyword to boost its ranking to the first result page.
Using Search Console, you can stay competitive and relevant by optimizing pages with on-topic keywords and low-hanging fruit, making it a noteworthy tool for those starting out.
3. SEMRush
Commonly used in paid search and organic search spaces, SEMRush is a paid tool that provides comprehensive information about organic and paid search results.5 It combines the capabilities of Google Keyword Planner and Google Search Console into one solution.
In SEMRush, you’ll find the keywords for which you rank, which website pages rank for which keywords and more detailed SEO reporting. With this information, you can boost your overall ranking on the most relevant keywords and meet your target audience exactly where and when they are searching for a solution.
The website has many other functionalities, from keyword position tracking and topic ideation to site audits and competitor analysis, but in terms of optimizing current content, it gives you a complete view of how your content performs and how you can make simple changes to improve visibility, establish credibility and close deals faster.
B2B Content Marketing Optimization: The Conclusion
In the world of SEO, every decision you make has the power to transform your online presence. Selecting the right pages to optimize is not a matter of random chance; it's a strategic endeavor that can significantly impact your website's performance.
It's not about how many pages you optimize but how wisely you choose them and the quality of your optimization. Make those selections thoughtfully, and you’ll start to generate high-quality traffic that can be easily turned into sales-ready leads.
