Editorial aspects of optimization

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mmehedi*#
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Editorial aspects of optimization

Post by mmehedi*# »

A site with good quality external links is likely to rank better in search engine results pages. Google's PageRank algorithm ranks web pages based on the number and quality of links pointing to them. Today, however, the quantity of backlinks is no longer sufficient to improve the positioning of a website. Filters, such as Google's Penguin algorithm, have been developed to validate the quality of backlinks and limit their artificial multiplication.



First of all, it is necessary to determine the main request which will be the subject of the text. It's a pretty fun investigative job. What is the search intent? In other words, what words are typed by b2c cell phone number list Internet users to search for the information you want to give them? Is it a popular search or frequently requested from search engines? Which sites are positioned on this query? Are they optimized? Is it possible to compete with them and be referenced in front of them?

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Once the main query has been chosen, the writer looks for variants – or synonyms – of the main query, but also the semantic field. The idea is to insert all these words in the right places so that Google robots can easily spot them and identify the subject of the article. The subtlety is to place these keywords in a natural way, without weighing down the style. The text must be pleasant to read.

HTML text markup

Hn tags are used to structure the text: a title (title tag), subtitles (H2 tags), sub-subtitles (H3), etc. All are well planned and organized. Important words can be bolded, quotations in italics, etc. Paragraphs should be structured and short.
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