Today, YouTube is more than just a video platform for casual db telegram entertainment and music videos: it is a full-fledged search engine. Proof of this is that the same changes we had already seen on Google following the pandemic have also appeared on YouTube:
In March 2020, YouTube searches for videos with “home office” in the title grew by a whopping 210%, views of “home workout” increased by 515%, and videos featuring someone doing something “at home” got 700% more daily uploads.
These demand patterns are identical to those we discovered in our studies to assess the impact of the pandemic on Google searches: Home furnishings and sports and leisure were the fastest-growing e-commerce categories in 2020.
And if YouTube is a search engine, then there are ranking algorithms that influence the organic visibility of videos.
Together with Tubics , we have conducted extensive research, studying many different variables, to unravel YouTube's ranking algorithm and provide you with key insights and helpful tips to potentially rank your videos in the #1 position!
YouTube SEO Study: Key Takeaways
We’ll get into the nitty-gritty of YouTube SEO below, but here’s a preview of some of our study’s key findings:
More than half of the top-ranked videos have more than 50 words in their description.
52% of videos ranking for the keyword “how to” have more than 100 words in their descriptions, compared to just 31% for the overall sample.
52% of videos ranking for the keyword “how to” are longer than 5 minutes, compared to just 33% for the overall sample.
Only 8% of videos with timestamps rank #1.
55% of videos have a title to keyword match ratio of 1.
The affinity of the title with the keywords, the number of views and the duration of the video are the most important parameters, according to the Machine Learning model we used for this research.
