A loyal customer is one who comes back to us again and again to make a purchase or hire a service . They trust us and our company and our relationship with them includes emotional values that make it more personal. In addition, they will be our best ally when it comes to attracting new customers.
Okay, that's all good news. But how can you achieve that much-desired loyalty ? It's very simple.
Start of marked textShare! Personalization, wantedness and three other strategies to build customer loyalty.End of marked text
Loyalty programs
One of the most classic strategies in the world of loyalty is the cards that are given to customers who join these programs. In these cards, consumers accumulate points as they make purchases. Points that translate into advantages for future purchases, so it is easy to imagine that the customer will return to buy in that store whenever they can.
Let's be clear that these cards can be both physical and digital . Starbucks is one of the companies that is investing the most in building customer loyalty through a program of this type. And through an app. Every time the consumer goes to the establishment, they earn stars that can be exchanged for gifts, discounts...
Personalized treatment
The customer is not just another customer, a “lump” within a social mass that the company wants to reach as a whole. Knowing the person, their tastes and needs , caring about their desires, will give a very positive image of us, because the consumer will understand that we empathize with them and will return to that company that always treats them in a unique way.
The Consum supermarket, for example, takes this aspect into account. Its loyalty card includes discounts on purchases for the following month. And something more. Since oil and gas email list each customer's purchases are recorded, the brand's managers offer specific offers and promotions for each user , taking into account the products they buy the most. One of the great advantages of Big Data is that we can get to know the customer better .
Social networks
It is impossible to understand customer loyalty without involving social networks where we share a photo of our holidays or Sunday's paella. They represent the democratisation of relations between companies and consumers .
For a customer, it is very positive to see a brand interact with them in these public forums. Friendliness, cordiality, naturalness and, of course, constant news , with the latest news about products and services.
Above all, this trend can be very valuable for disruptive companies or those that are just starting out and have few resources for advertising. For example, the case of Hawkers is well known, a brand that has been growing thanks to its communication on social networks, to unique and special promotions for those who contact them through them and that have ended up forming a very solid and active community .
