To calculate the latter, you need to perform a db center uk competitive analysis of all industry participants and find out the ratio of your own sales to the sales of your strongest or three strongest competitors. What quadrants are the products divided into: "Stars" - These products usually require significant investment to maintain their position in the market. "Cash cows" - generate significant income and require less investment. "Problem products" - These may have the potential to become stars, but may also require significant investment. "Dogs" These products do not generate profit and should be gradually phased out or sold. By prioritizing investments based on the matrix, companies can focus on products with the greatest growth and profitability potential.
Perceptual mapping Perceptual mapping is a tool used to evaluate how customers perceive your products or services compared to other companies. It is a competitor analysis that can help you identify areas where you can differentiate or improve your product. Perceptual mapping is usually done through surveys or focus groups. Customers are asked to rate different products or brands on certain attributes. For example, quality, convenience, customer service, etc. Services and tools for competitor analysis Tracking your competitors' every move online is the best way to beat them. However, it is important to know what tools you may need to monitor the performance of online platforms. From a large list of existing services, in our opinion, the best are: Ahrefs; SEMrush; SE Ranking; Alexa Rank; SpyFu; Open Site Explorer; Simply Measured.
