Accordingly, the numbers will differ. The formula for db telegram calculating CTR will only work when these and other factors are taken into account. And then the answer to the question will be obtained,what is conversion and how to calculate it, and especially how to increase it. Why CTR is lower than you expect Of course, every business, launching an advertising campaign, wants to increase the click-through rate. But sometimes it happens that the promotion does not achieve results. Most often, a low CTR can be associated with one of three reasons: you made a mistake in choosing the audience for displaying your ad; your offer is trivial and no different from others in the niche; the ad doesn't stand out visually, so it gets lost in the stream of other ads.
To solve the click-through problem, listen to our advice. What does CTR affect? CTR is an important metric because it helps you understand your customers. By analyzing it, you can learn what works and what doesn’t when trying to reach your target audience. A low CTR may indicate that you’re targeting the wrong audience or not speaking their language convincingly enough to convince them to click. Take, for example, a paid search advertising campaign that directs people to an online store or landing page. The CTR of an online ad lets you see how effectively the ad is attracting potential customers. You can then compare the ad copy, placement type, and call to action to see which ad has the highest CTR.
