We detail the functions of this key professional profile for business expansion.
Management control is the part of the business process that contributes to achieving and monitoring objectives and implementing the strategic planning defined by management. It is also a cross-cutting activity that covers different areas of activity within the company. One of its main functions is the preparation of budgets and their monitoring, a task in which all the company's departments are involved.
Start of marked textTWEET IT! Discover the strategic small business email list role of the controller in business growth strategies. Get to know their key functions!End of marked text
In the 3rd X-ray of the Controller of the Spanish Company, carried out by the GCCI in 2023, it is clear that in an environment as volatile as the current one, the management controller has become an indispensable figure that helps in making quick and well-founded decisions to guarantee not only the survival of the company, but also its growth in an environment where competitiveness is increasingly greater .
The role of the controller in planning business growth
Business growth planning can be summarized in the following four phases, in which the managing director will have a prominent role:
Reflection : Before starting the growth process, companies must reflect on the business areas in which they want to grow, which are usually those with the highest profitability. To do this, the company must have a management control system that allows these business areas to be identified.
Determining the necessary resources : The controller has to determine whether the company will be able to meet the sales objectives defined for the company's growth with its current resources. To do this, he has to answer questions such as.
