Therefore, management and marketing play a significant role in the success of a company. Each of them contributes specific knowledge that complements each other.
Administration aims to study organizations through the planning, organization, direction and control of the company's resources, in order to maximize its profitability and impact on society.
Marketing , according to Philip Kotler, who is known as the kazakhstan email list 235128 contact leads father of modern marketing, is “the social and managerial process by which groups and individuals satisfy their needs by creating and exchanging goods and services. ”
If you want to know more about how these two disciplines complement each other, we invite you to join us in this article!
Why is it important for a Marketing graduate to know about management?
For a Marketing graduate, it is essential to know about administration because it allows you to understand the general context of the company and know how each of its areas relate to each other.
Each area: marketing, human resources, finance, accounting, purchasing, production, etc., plays a fundamental role in the success of the company, so understanding how an organization works gives you a comprehensive view of it.
Understanding the role of marketing in a company allows you to direct resources, both human, financial and technological, towards understanding the market (competition), consumer knowledge and, ultimately, towards achieving objectives.
Furthermore, management and marketing have several things in common.
The main one is that both have some steps that have to be taken successively for the success in the implementation of a strategy, either to optimize the processes within the company, or focused on achieving commercial objectives (marketing plan). These phases are:
Planning
During this phase, the strategy is defined, the objectives it pursues are set out and the activities to be carried out are specified.
