Includes all online channels and additional channels like mob rich peoples phone numbers ile apps, SMS, in-app ads, and digital billboards.
SEO, content marketing, email marketing, social media marketing, and PPC advertising.
SEO, content marketing, social media, email, PPC, plus TV ads, radio ads, SMS, and mobile marketing.
Primary Tools
Web analytics tools (e.g., Google Analytics), social media platforms, and email marketing software.
A combination of web analytics, CRM systems, SMS platforms, mobile apps, and programmatic ad platforms.
Reach
Limited to Internet users only.
Broader reach; includes both internet users and non-internet audiences reachable through digital devices.
Offline Integration
