Growth Hacker: Magician or Tactician?
At companies like Google and Airbnb mobile number data list growth hackers were the forces behind executing these significant triumphs. According to entrepreneur Ryan Holiday, “A growth hacker is someone who has thrown out the playbook of traditional marketing...”
A growth hacker is a tactician whose job is to seek out, test, track, and scale quick-fire ways to drive growth. They’re always searching for the best “ins” and clever ways to achieve short-term business goals. For these marketers, growth hacking is not just a method but a mindset that impacts everything they do.
Holiday even wrote a book about becoming a growth hacker and promoting this seemingly magical “zero to hero” technique. In Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, he notes that growth hackers believe that businesses should iterate consistently “until they’re primed to generate explosive reactions.”
The Top 3 Advantages of Growth Hacking
A laser-focused approach to quick wins, growth hacking has benefited many organizations and continues to be advantageous when appropriately implemented. Three pros of using growth hacking are:
1. Cost-Effective ROI
Marketers are constantly faced with proving the return on investment (ROI) of their efforts to leadership to justify their budget and keep a seat at the decision-making table. Growth hacking enables marketers to implement short, low-cost campaigns designed to make a major impact while requiring fewer resources.
Because growth hacks are budget-friendly, fast, and relatively simple to execute (given that they usually don’t stretch over months or demand all hands-on take), it takes far less time, money, and effort to make them happen than traditional marketing campaigns. This results in a higher net income and a lower cost of investment per campaign, which leads to ROI that marketers are happy to present to executives.
