Google has said in the past that content behind tabs has less weight, but this will be less of a factor for mobile-first indexing going forward. Google is getting better at handling this type of content, but not to the point where you can completely hide valuable information. It’s important to note that if content is displayed “on click,” browsers won’t be able to access it if it’s displayed via JavaScript actions.
No more Flash! Avoid serving content via flash as it is not compatible with mobile devices. Many of Flash’s features can now be emulated through markup and coding technologies.
Make sure your mobile version has jordan phone number library important, high-quality content.
While Google says that switching to MFI shouldn’t affect traffic, it doesn’t hurt to look at your mobile traffic to see if you’ve seen improvements or declines since switching. In Google Analytics, you can look at mobile traffic only. An easy way to do this is to go to Behavior → Site Content → All Pages and then use the quick filters to select Mobile & Desktop & Tablet.
If you see a drop in your mobile or desktop traffic around or shortly before the date you received the email from Google, you should investigate whether your desktop and mobile versions are truly equivalent.
If your mobile site has less content than the desktop version, you should be concerned. Since Google only indexes mobile first, this means that they ideally prefer responsive websites. The content on the desktop version should also be present on the mobile site. Essentially, for any information that is deemed important, we strongly recommend that it be visible on mobile devices if you want it to be crawled (and therefore ranked).
The best way to ensure that my rankings are not affected by mobile-first indexing is to have a clean and simple responsive design. By doing this, Google means that you are serving the same content to both mobile and desktop users. Having the same HTML means that nothing has changed and Google can continue to operate as is. Things should continue to run smoothly and there shouldn’t be any major changes there. However, it is possible to see some short-term fluctuations and subtle changes.
Ads that cause problems on a mobile site can hurt mobile page rankings and create a poor user experience, especially when they take up too much space at the top of a page.
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