Ill-conceived and non-systematic tests.
The offer does not match the audience segment. It is business & consumer email List important to look at which channel we are advertising on and what presentation we are using in the offer.
Poor quality channel base.
Pour to wide audiences. Especially if the product is narrowly focused.
Making a low-budget media plan without focusing on market benchmarks = low-quality traffic.
Don't give contractors time.
Throwing up your hands and saying that TG ADS does not work. A common mistake, when a project comes in, after 2 weeks the results are not obtained, hands drop, it goes to another place. It is necessary to test all options and hypotheses, only then it will be possible to make such conclusions.
Don't test hypotheses.
Don't adjust the funnel. We always make changes to the funnel to ensure that webinar attendance or registration rates are high.
Drive traffic to the channel, not to the post.
Do not use neural networks.
Don't look at your competitors.
Do not use emoji. Now emoji are analogs of creatives, this is the only graphic element that can be in an advertisement. And it significantly increases the CTR, the very visibility of the advertisement among competitors.
