Maybe you've already thought about recording a video talking about your business, or telling more about the solution your product or service offers, but do you already know what music to use?
To include a song in a video, it is essential to first consider its usage rights. Video platforms such as YouTube, Facebook and even Instagram recognize when the song playing in a video has rights.
If you don't know what royalty-free music is all about and laos email list 75226 contact leads why it's important, or you want to learn more about it, join me. Over the next few minutes, I'll tell you how it works and provide you with some free music banks to use in your video production.
Figures on the power of videos
If you still have no idea how relevant videos are in a marketing strategy, here are some significant numbers, included in a Wyzowl report :
97% of companies believe that using videos has improved users' understanding of their product or service;
85% of companies surveyed said video is a key part of their content strategy .
Royalty Free Music
First of all, it is important to understand that copyright is a set of laws that defend the property and moral rights of authors , whether they are books, works of art, music, inventions, scientific patents, among others.
So, should all music be copyrighted? By definition, all music is either copyrighted ( restricted use or commercial promotion prohibited) or copyleft (completely free use and dissemination).
Royalty-free music has no restrictions or entities that monitor its use , so whoever uses it has to pay or request authorization.
Reasons to use royalty free music
During video production, there are different elements that can make the job more expensive or complex, and music is one of them. Therefore, when thinking about the music you will use, it is good to choose royalty-free music, as it allows you to:
save time and money by not having to deal with copyright procedures;
support independent artists;
having many options when choosing, thanks to the variety of royalty-free music on offer;
give your videos a more original touch, by using music that, perhaps, many have not yet heard.
