NICK: Yeah. Instead of download the white paper, you know, let's have something more creative
ROBYN: I love that. I love mobile number list with name in india that, that I, this is why these conversations are so much fun because you can come away with like, even one, one more small thing to add and change to, to everything that you do or what you do weekly, monthly. I love that.
NICK: Yeah. And, and, and the, the sum of all these small changes adds up to, to progress. So that's what I think is so cool in our job as opposed to even marketing traditional advertising and marketing back in the day that mad mandates that we can actually track everything. And all these little changes make little impact for over time that add up to, to a big impact...
ROBYN: As long as you're measuring the right things.
NICK: And as long as you're applying insights from learning that data. Well, you know, we're speaking the same language. We can definitely talk forever about this stuff, but we have to wrap up soon. Can you leave our audience with just a tip or, or some kind of a, a marketing hack, something that's worked for you that's actionable and they can apply to, to their to their work maybe this week or this month?
ROBYN: Well, so I, yes, I should definitely do that. We I touched on a little bit earlier when I said kind of like, it's like education, we're already doing it. We're just not thinking about it. And honestly I heard my CXO say this comment one time in a, in a, I think it was like a speaking appearance. And he said like, I'm a, I'm a recovering marketer turned educator. And at first I was like, that's funny. I get it. Like, yeah, you're totally the owner of education across our business. And you're no longer just marketing, but now I'm like, I'm, I feel like I'm a recovering marketer turned to educator too, because what I've done is take everything we're doing on the client education side and pulled it for forward in the funnel. So I'm trying now to educate our prospects a little bit more with every interaction about our product so that when they are ready and when they have matured enough in their, in their learning journey or their academy journey, that they are ready to jump in and it not be this like big, overwhelming investment that takes a lot of time and resources to get up and running, basically quote, unquote, time to value.
