How to Get Your Competitors Keywords
Posted: Wed Dec 18, 2024 5:44 am
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Now you have a list of your competitors - these will be your seed domains. The list is sorted by Competition Level - this metric shows how close a competitor's website is to the one you entered; it's based on the total number of keywords the competitor ranks for and the percentage of keywords they share with the specified website.
Sort the list of domains by Competition Level or greek telegram by the number of Common Keywords. Click the arrow icon to open the website in a new tab or the domain name to re-run the report.
The next stop is the Organic Search Positions report for your seed domain.
Here you can see all the keywords that a given domain is ranking for in the top 100 search results. Each keyword that a domain ranks for is accompanied by the URL of the corresponding landing page and some metrics that will guide your research process.
The list you get will probably be very long, so you can add some filters by clicking the Advanced Filters button.
For example, we can find keywords in positions between 4-10, with KD less than 60 and that include the words "cat food".
10-organic-search-report-positions-advanced-filters.png
Try other filter options in different combinations to get the most relevant data.
Finding opportunities
There is an easy way to find potential quick wins: you need to keep an eye on your competitors' ranking changes.
Go to the Position Changes tab and take a look at the Lost and Downgraded keyword lists.
11-lost-keywords-downgraded.png
Downgraded — The domain’s position for these keywords has decreased, but is still in the top 100.
Lost — The domain is no longer in the top 100 for these keywords.
Try adding different filters and, with a bit of luck, you might find keywords that you can profit from.
Now you have a list of your competitors - these will be your seed domains. The list is sorted by Competition Level - this metric shows how close a competitor's website is to the one you entered; it's based on the total number of keywords the competitor ranks for and the percentage of keywords they share with the specified website.
Sort the list of domains by Competition Level or greek telegram by the number of Common Keywords. Click the arrow icon to open the website in a new tab or the domain name to re-run the report.
The next stop is the Organic Search Positions report for your seed domain.
Here you can see all the keywords that a given domain is ranking for in the top 100 search results. Each keyword that a domain ranks for is accompanied by the URL of the corresponding landing page and some metrics that will guide your research process.
The list you get will probably be very long, so you can add some filters by clicking the Advanced Filters button.
For example, we can find keywords in positions between 4-10, with KD less than 60 and that include the words "cat food".
10-organic-search-report-positions-advanced-filters.png
Try other filter options in different combinations to get the most relevant data.
Finding opportunities
There is an easy way to find potential quick wins: you need to keep an eye on your competitors' ranking changes.
Go to the Position Changes tab and take a look at the Lost and Downgraded keyword lists.
11-lost-keywords-downgraded.png
Downgraded — The domain’s position for these keywords has decreased, but is still in the top 100.
Lost — The domain is no longer in the top 100 for these keywords.
Try adding different filters and, with a bit of luck, you might find keywords that you can profit from.