Google Analytics Affinity Categories

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ahbappy250
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Google Analytics Affinity Categories

Post by ahbappy250 »

Affinity categories will show you what else your customers are interested in besides your business type.

To see them, follow these steps:

Log in to analytics. with hong kong phone number for whatsapp your credentials
Click on Audience in the left column
Click on Interests
Click on Affinity Categories
Change the default date range of 30 days to a range of 6 or 12 months
Here's an example showing the top 20 affinity categories for a small to medium-sized business:

affinity categories google analytics

As you scroll through the list, you may notice some patterns and find categories that can tie in nicely with local sponsorship opportunities.

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Here are some ideas:

Idea 1: Affinity category #3 is Animal Lovers. Why not try working with your local animal shelter?
Idea 2: Affinity Category #5 is Professionals. Are there any local professional organizations we could partner with and introduce ourselves to their members?
Idea 3: Affinity Category #12 is Outdoor Enthusiasts. Are there any local beautification or neighborhood infrastructure improvement projects we could sponsor?
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