In general, you won’t offer the same thing on your landing page as you do on your exit popup. If the visitor didn’t convert on your page, you’d probably suggest something with a different CTA (call to action) or higher value to catch them while they’re hesitating.
When should you use exit popups?
If you target the right pages and the right audience, an exit-intent overlay can be a great opportunity to showcase a special offer from your brand to your visitors.
Exit Popup Works great on landing pages, business websites, and online vp financial email lists eCommerce stores .
Here's a scenario: a visitor came to your online store and added a few products to the cart within a few minutes. Then, he started the checkout process and just before entering his credit card information, he decided to wait for an offer with a better price, or his daughter just called him from the email you sent her and distracted him from completing the purchase.
With an exit-intent popup example like this, you can save abandoned carts like this and increase your revenue by 20-30%.
exit poptin popup
Source: Easter Pop-Up Ideas
In the following paragraphs, we will show you a case study on exit popups on a landing page.
How Poptin's Exit Popups Helped Reduce Lead Cost by Over 50%
Summary
The campaign analyzed in this case study was for a local Israeli robot vacuum cleaner brand (hereinafter referred to as the “Robot Brand”). The experiment was conducted during the second quarter of 2017 (April-June) and the data was compared to the second quarter of 2016.
The goals of this experiment were very clear and Poptin was used to substantially increase the conversion rate. Keep in mind that the robot brand was in a crowded market with fierce competitors like IRobot. Therefore, advertising costs did not become cheaper between 2016 and 2017. The Robot brand had to use all possible means to increase its conversion rate.
