7 Email Marketing Trends We'll See in 2015
Posted: Tue Dec 03, 2024 9:20 am
The work Email Trends 2015: A Visual Guide by Dave Chaffey has recently been published , which gathers the points of view of 10 Email Marketing experts, about the most relevant trends in Email Marketing for 2015.The document is accessible at this link .
There are four areas around which the information is structured: Design and creativity, targeting , capturing new records and multichannel integration . Below we present the topics covered in the document that in our opinion are the most relevant.
Email marketing remains, along with organic searches and SEM, one of the three main channels for generating sales, according to CUSTORA's E-commerce Pulse . DESIGN AND CREATIVITY In the context of responsive email design, the design and copy in email marketing should focus on issues such as the hierarchy of content uzbekistan business email list and user experience and the development of specific structures according to reading devices. The use of animated GIFs has proven to be an excellent tactic to get the user to take action, so there will be an increase in the use of this resource.
Let's remember the case study we already mentioned about Dell in which the brand increased its income by 109% thanks to this resource. TARGETING These are two issues that, when combined, are a clear lever for increasing conversions: predictive analysis and dynamic content . Using propensity models, we can recognize which products or offers will be most accepted by a group of users. Knowing which user is most likely to be interested in a product, through the dynamic assignment of content in the email, we will be adapting the appropriate content to each user.
ATTRACTING NEW REGISTRATIONS Many of you have probably noticed: it is increasingly common to find pop-ups with registration forms on sites. Although this is a relatively “aggressive” tactic that can penalize the user experience, it has proven to be one of the best tools for improving the visit/registration ratio.
There are four areas around which the information is structured: Design and creativity, targeting , capturing new records and multichannel integration . Below we present the topics covered in the document that in our opinion are the most relevant.
Email marketing remains, along with organic searches and SEM, one of the three main channels for generating sales, according to CUSTORA's E-commerce Pulse . DESIGN AND CREATIVITY In the context of responsive email design, the design and copy in email marketing should focus on issues such as the hierarchy of content uzbekistan business email list and user experience and the development of specific structures according to reading devices. The use of animated GIFs has proven to be an excellent tactic to get the user to take action, so there will be an increase in the use of this resource.
Let's remember the case study we already mentioned about Dell in which the brand increased its income by 109% thanks to this resource. TARGETING These are two issues that, when combined, are a clear lever for increasing conversions: predictive analysis and dynamic content . Using propensity models, we can recognize which products or offers will be most accepted by a group of users. Knowing which user is most likely to be interested in a product, through the dynamic assignment of content in the email, we will be adapting the appropriate content to each user.
ATTRACTING NEW REGISTRATIONS Many of you have probably noticed: it is increasingly common to find pop-ups with registration forms on sites. Although this is a relatively “aggressive” tactic that can penalize the user experience, it has proven to be one of the best tools for improving the visit/registration ratio.