No one wants to spend an eternity searching for the content they are looking for. A good site structure makes it easy to find pages and posts with just a few clicks, keeping users engaged and preventing them from bouncing.
The structure of the site for search engines
While good site structure is important for a great how to get phone number database user experience, it is also a critical part of achieving SEO success.
Structure your site the right way and it will be easier for search engines to understand and rank your content higher in the SERPs.
The main reasons why site structure is important to search engines are:
Group your content by topic
SEO relevance is a very important issue and the structure of your site is a key way to show how different pages and posts are connected.
Often referred to as relevance or authority on a topic, grouping related content helps position you in search engines as an expert in your field, demonstrating that you cover a topic in great depth.
This helps search engines understand what your website is about and give context to the keywords you should rank for.
Highlight your most important content
A site with the right structure helps you highlight your most important pages (often called pillar pages or hub pages) and position them as the pages that should rank for competitive, high-volume keywords (think generic terms).
A good structure makes your site easier to crawl and finds new pages faster.
A good site structure makes it easier for search engines to crawl your site and makes it faster for them to discover new pages (and changes to existing pages).
If Google can't crawl all the pages on your website, it will have a hard time indexing them. But you won't have this problem if your site has a good structure, since all the content will be linked from at least one other page.
A good site structure groups content and makes pages easy to reach with as few clicks as possible.
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