But if your CRM marketing automation
Posted: Wed Dec 18, 2024 6:28 am
and sales outreach tool are aligned all in the, we know the CRM is always the God. We know that that's just the way it is. At least the CRM should have a picture that you agree upon. Like a number of opportunities, a little bit of like first touch, where they came from. It goes back to the interlock language. If we start looking at the health of the business by even leads, nevermind how many leads, what is the quality of conversion rate? How many how many ops have we open win rate? And then then understanding what works or not. That's a good start. Let's start with that.
NICK: Yeah, yeah. Yeah. And then, and for mobile phone number database australia that reason, I think, you know, product suites like Salesforce and HubSpot are, are so valuable because they integrate everything under one roof. And there are tools out there that standalone tools are better, you know, than, than certain hubs than, you know, but, but because the, the data is only the same place that just saves everybody so much time and, and really brings everybody on the same page. And I think especially product and customer success are often ignored in the integration conversation. And I think they need to be very much top of mind as well.
ALON: I mean, if there's the best ingredient then is the best in class, right. And if you're looking for an to solution, yeah, it's easier when you're starting up, but then you want to adopt the things that are really gonna elevate you. And that takes the, the focus of business operations of revenue. Operations is becoming much, much more important to any company, because if that's not a function that you invest in, hopefully centralized and not under CMO or CXO, then you you're gonna be behind you eventually will be behind centralization matters.
NICK: What do you think is the marketer's number one priority in 2022? It's a kinda a big, general big question, but we can say, let's say in B2B, what's the marketer's number one
ALON: Priority depends on the company's situation. If the marketer is not able, he's not able to set expectation of how you're gonna grow and exceed the goal, then it's gonna be very hard. Cause there's always gonna be pushed back into short term demand, short term leads. And unfortunately, the, the challenge with that is if you're stuck in the short term, you know, hamster wheel thing, you're never gonna elevate the conversation saying we need to go community led growth, or we need to go product led or all of these terms that everybody Evers then, right. We need to actually think about midmarket enterprise and stop with SMB because SMB we're seeing very low traction of adoption. And we're seeing that our cost per acquisition is very high. That's your priority. The normal priority is to be fully aligned to the number. And if you're not fully align to the number and the number is not these, the number of pipeline pipeline is a secondary in a very important metric, one of the top.
NICK: Yeah, yeah. Yeah. And then, and for mobile phone number database australia that reason, I think, you know, product suites like Salesforce and HubSpot are, are so valuable because they integrate everything under one roof. And there are tools out there that standalone tools are better, you know, than, than certain hubs than, you know, but, but because the, the data is only the same place that just saves everybody so much time and, and really brings everybody on the same page. And I think especially product and customer success are often ignored in the integration conversation. And I think they need to be very much top of mind as well.
ALON: I mean, if there's the best ingredient then is the best in class, right. And if you're looking for an to solution, yeah, it's easier when you're starting up, but then you want to adopt the things that are really gonna elevate you. And that takes the, the focus of business operations of revenue. Operations is becoming much, much more important to any company, because if that's not a function that you invest in, hopefully centralized and not under CMO or CXO, then you you're gonna be behind you eventually will be behind centralization matters.
NICK: What do you think is the marketer's number one priority in 2022? It's a kinda a big, general big question, but we can say, let's say in B2B, what's the marketer's number one
ALON: Priority depends on the company's situation. If the marketer is not able, he's not able to set expectation of how you're gonna grow and exceed the goal, then it's gonna be very hard. Cause there's always gonna be pushed back into short term demand, short term leads. And unfortunately, the, the challenge with that is if you're stuck in the short term, you know, hamster wheel thing, you're never gonna elevate the conversation saying we need to go community led growth, or we need to go product led or all of these terms that everybody Evers then, right. We need to actually think about midmarket enterprise and stop with SMB because SMB we're seeing very low traction of adoption. And we're seeing that our cost per acquisition is very high. That's your priority. The normal priority is to be fully aligned to the number. And if you're not fully align to the number and the number is not these, the number of pipeline pipeline is a secondary in a very important metric, one of the top.